Social Media
When I was an undergrad studying communications, the industry referred to social media as “new media.” As an early adopter, I joined each one from LiveJournal and MySpace to Twitter and Facebook. I immediately recognized how these new platforms would forever change the way brands market to their audiences.
Many of my first jobs involved getting brands on social media. In addition to setting up profiles, I created posts and engaged daily with followers. I even worked for the Warner Bros. WB Word team as a Digital Word of Mouth Marketer and used my social profiles to promote WB shows, products, and events like Gossip Girl, Pretty Little Liars, and Comic Con. Now we call this influencer marketing.
Throughout my career, I have developed social strategies as key components of overall marketing plans, created content, written social-specific copy, and managed communities. One of the key things I have learned is the importance of differentiating content across platforms. Your audience on one won’t necessarily be the same audience on another. Understanding how each the platform works, having clear goals, speaking to your audience authentically, and diving into your insights is a must for social success.
One of my favorite things to do on social media is to think like a creative director and develop content series. Series allow you to consistently show your audience the products or services you offer, examples of your work, and even behind-the-scenes of an upcoming event or launch. Below are a few of my favorite series I have put together for brands, organizations, and myself.
